from89

artchipel:

Hugh Kretschmer (USA)

"My ideas are conjured-up by my dreams and desires of what life could be, if only… They are commentaries on the human condition and seek to embrace the strengths and weaknesses we all share; illustrated through quirk and irony." The work of Los Angeles native photographer Hugh Kretschmer is fanciful, curious, imaginative, unusual, conceptual and (for some) a little dark (but-in-a-good-way). Handcraft is the most vital component of his work and the tools he uses are more of traditional in nature than virtual means. He prefers to solve a visual problem in front of the camera rather than inside a computer.

Kretschmer grew up in a family of artists, discovering photography at 13 under the guidance of his father, who was a photo-instrumentation engineer for McDonnell Douglas during the Mercury through Apollo missions. Recognized repeatedly throughout his 22 year career for his work’s enduring (and endearing) use of metaphor and hand crafted, trick-of-the-eye elements, Kretschmer has achieved success as an editorial and advertising photographer who creates imagery that applies to both art and commerce.

[more Hugh Kretschmer | artist found at darksilenceinsuburbia]